![]() Overall trend still points towards declining revenue for classic Match 3. Which implies they could have seen a negative growth trend had it not been for the COVID effect. Image Source: Deconstructor of Fun While meta match 3 sub-genre made long strides with impressive double digit YoY growth, numbers look marginal for classic/saga style Match 3 games.ĭespite a COVID uplift of up to 30% revenue in almost every genre, Classic Match 3 registered a very marginal +5% YoY growth (Compared to +57% for Meta games). ![]() ![]() Image Source: Deconstructor of Fun What are the numbers telling us? Match 3 Genre: State of Play 2020īuoyed by the 2020 lockdown blues, casual games generated the most revenue on mobile a mammoth $9.8B, of which a beastly $3.7B was generated by Match 3 games alone. There is a lot of bold experimentation going on in this game which we will dive in to but first let’s glimpse into what 2020 looked like for the entire Match 3 genre. Magic Tavern/AppLovin’s latest fashion meta based “Project Makeover” does exactly that and even more! It goes beyond the framework of Classic and Meta Match 3 sub divided by being the first in its class of Meta Heavy Match 3 aka a MHM3 Game.
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